Why You Should Sell to Fewer People to Increase Your Sales

Why You Should Sell to Fewer People to Increase Your Sales

Most early stage companies chase anyone with money. However, if you truly want to scale you need to learn how to say 'no' to a lot more prospects. People who to scale their businesses are not just looking for 10 to 15 percent growth a year. They want to grow 50 to 100...

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Four experts show how AI solves real-world problems

Four experts show how AI solves real-world problems

Educational AI forum coincidentally started out in 1998 as a ‘Tomorrow Lab’. Here, some 350 data scientists, mathematicians, and developers are working across more than 40 different areas of expertise at any one time. At the forum, the talk was of data lakes, random...

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Five Things You Need To Know To Become A CEO

Five Things You Need To Know To Become A CEO

So, you dream of the corner office? One thing to remember is that along with that ambition comes the responsibility of dealing with a whole bunch of people trying to rise up below you.   You may allow your mind to run wild with thoughts of captaincy, authority, vision...

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Want A Successful Business? Build An Effective Strategy

Want A Successful Business? Build An Effective Strategy

Do you ever wonder why some companies are successful and perform better than others? Or why some are hard to beat and others are not? Well, if a company wants to stay competitive in the industry, it must create and execute a strategy that is good and sound. For...

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Benetton’s Brand Equity Modifications and Revolution

Benetton’s Brand Equity Modifications and Revolution

One of the world’s top clothing manufacturers (with global sales of $2.4 billion), Benetton has experienced some ups and downs in managing its brand equity. Benetton built a powerful brand by creating a broad range of basic and colorful clothes that appealed to a wide...

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Top 10 Digital Transformation Trends For 2019

Top 10 Digital Transformation Trends For 2019

Over the past few years I have made the commitment to looking forward to the year ahead to predict some of the most significant digital transformation trends. Knowing that digital transformation is not only a technological shift, but an organizational change at the...

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What is Game Theory?

What is Game Theory?

What is Game Theory? What economists call game theory psychologists call the theory of social situations, which is an accurate description of what game theory is about. Although game theory is relevant to parlor games such as poker or bridge, most research in game...

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This is the key to surviving the age of automation

This is the key to surviving the age of automation

This is the key to surviving the age of automation As digital technologies and automation have advanced, fears about workers’ futures have increased. But, the end result does not have to be negative. The key is education. Already, robots are taking over a growing...

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